As the founder of a business, you work diligently to take all aspects of your venture forward – right from finance, operations, recruitments, and sales & marketing. But in order to take the next step forward, there needs to be a larger audience for your...

Stellar products. Top-notch customer support. Competitive pricing. These are essential ingredients behind company growth. However, there are several abstract factors, the absence of whom hinders the growth of your business. These factors are:    #1: Loyalty of your customers In most business strategies, nearly all the focus is...

As the founder of a business, you work diligently to take all aspects of your venture forward – right from finance, operations, recruitments, and sales & marketing. But in order to take the next step forward, there needs to be a larger audience for your...

Content management systems (CMS) are software applications that are used for creating, editing, organizing, and publishing content on digital channels. Everyone can leverage the CMS technology for developing and managing content, whether they’re a small business or a global conglomerate. Some popular content management systems are...

Strategic planning and management are separate terms, but they are often used interchangeably. However, strategic planning and strategic management are different in approach but are incredibly indispensable aspects of business management. It is only when both these processes are used in tandem, that the future decisions...