29 Jul 3 Lead Generation Tips for Small Businesses

Every business appreciates loyal customers – those who regularly visit your store or order from you. However, if you want your business to grow, new customers are a must – and lead generation facilitates this.

What is lead generation?

Lead generation is the inception of a potential customer’s interest in your products or business. Leads can be created for a number of reasons – list building, sales, or e-newsletter list, etc. When a lead changes from an interested stranger to a paying customer, that’s when a lead is said to be converted.

Lead generation is very essential for all small, medium, and large businesses. The only problem is, where to start? 

Let’s look at a few methods for lead generation.

• Start sharing videos
  

Did you know that YouTube is the second largest search engine today? Nearly 1.9 billion users watch one billion hours daily – proving that your buyers are most definitely active there. Beyond traffic generation and distribution, video marketing has other benefits as well.

You can share stories and connect one-on-one with your followers. Start by:

• Showing what you do,
• Taking your viewers behind the scenes,
• Educating your followers on relevant topics,
• Sharing your company culture, and
• Offering your gratitude to your followers.

• Don’t overlook traditional media

While digital marketing should be an integral part of every business, traditional media works wonders for local businesses. Print an ad in your local daily or magazine, direct mail, and participate in networking events such as tradeshows, and see the leads pouring in.

•  Co-working and influencer marketing

If you are a handicraft maker, you can partner with an online store that sells your products for a small commission. Next, both of you can hire an influencer who can talk about this online store and endorse your products. This will increase your outreach and you will double the visibility that you were earlier getting by promoting your products alone. This will bring in more leads, and ultimately more business.

Which of these techniques are you going to try? Do share with us in the comments below!