Artificial intelligence (AI) has taken the centre stage in the recent decade. What once used to be the forte of data scientists has now moved into the embracing arms of enthralled consumers. From emotive chatbots and digital assistants to intelligent image processors, businesses are inevitably...
With the advent of globalization, take a look around your local neighborhood; there are bound to be at least two businesses offering the same product. Yet, one would be raking in about a hundred customers a day, while the other would be lucky to score...
How different is marketing a product from marketing a service? A product is used and a service is an experience. Both are unique and appeal differently to end-users, hence both are marketed differently. Marketing a product and marketing a service is similar in many ways as...
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