15 Apr Small Business Tips: Company growth strategy without Investment
The best investment in business that you can make is not money but time. Investing time in developing a company growth strategy that doesn’t break your bank. A good company growth strategy is needed for a business to thrive.
Here are five actionable ideas that can be a part of your company’s growth strategy without needing investment at all:
1. Shift the burden: Multitasking can be good at times, but you should also be able to figure out when you need to delegate. This will save you time and allow you to focus on things that truly matter.
2. Number of hours, not number of tasks: Avoid cluttering your work day with a list of tasks that need to be done. Instead, focus on completing tasks in terms of hours. Meaning, limit tasks not to the day but the time it will take to finish them. This helps keep short-term goals within sight and manage time better.
3. SEO and content: Google search results and Google analytics have all the answers. Leverage this to test the effectiveness of your SEO strategy. Create informative and engaging content for your customers to take you seriously, and in turn, get recommended by Google.
4. Advertising and Marketing: Never miss a chance to promote your business – online or offline. Besides the latest marketing tools and strategies, get creative with traditional methods as well. Advertise offers and promotions and use email footers, signatures and documentation to highlight your business, you never know which strategy will click with which customer.
5. Cut frills: Cutting expenses that don’t serve the business is the best way to plug leaking reserves. From office supplies and storage space to products and services, assess every element for the value it adds or takes away. This will help you manage resources in a better manner.
Lastly, add value and invest time in building relationships with your clients. Goodwill goes a long way in fostering long-term relationships with your customers. They will think of your business based on trust and credibility of your product and their experience in dealing with you and your team. Customer goodwill is a valuable asset – one that cannot be bought or sold.