Business marketing strategies have always evolved with time and marketers and innovators know this. So, they spend their time bouncing ideas, studying consumers and analysing markets to be able to build effective strategies. It is a tough – but very rewarding job, especially when you start seeing the gains. That being said, its always a good idea to turn to experts and stalwarts for inspiration and what better source than books?

To help marketers generate more fresh ideas, we have put together five books that discuss ideas and insights to level up your business marketing strategy:

1. Crossing the Chasm

A bible for marketing in the digital world, Geoffrey A. Moore’s ‘Crossing the Chasm’ talks about challenges for innovators and marketers and ways to accelerate technological adoption in high-tech consumer markets. The principles discussed in the book can be applied across every segment and demographic.

Moore’s analysis also gives insights into successes and failures in bridging the gap between early and late adopters of technology.

Available on Amazon.

2. Contagious: Why Things Catch On?

Jonah Berger’s ‘Contagious: Why Things Catch On?’ discusses why some products become more popular than others. Berger explains in his six principles how social influence shapes everything. He also shares drivers behind the things people spend their money and time on – from the clothes and cars they buy to discussing government policies, office gossip, and watching YouTube videos.

Contagious also offers techniques for accelerating the spread of information for advertisements, designing messages, and content that people will engage with. All in all, a must-read book for every marketer out there.

Available on Amazon.

3. Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success 

Many marketers would agree that Email Marketing has reached a saturation point. However, Chad S. White’s ‘Email Marketing Rules’ decodes why this platform is still relevant. He also guides you through 150 best practices, extensive checklists, and a strategic framework to work on long-term goals and success.

Available on Amazon.

4. Pre-Suasion: A Revolutionary Way to Influence and Persuade

Winning people over is an art and in his book ‘Pre-Suasion’, Robert Cialdini is more about building the ground before businesses start persuading. He talks about about making the most of the time before you engage your audience so to make them more receptive to your ideas.  

Available on Amazon.

5. Originals: How Non-Conformists Move the World

This book analyzes case studies and stories. It also discusses techniques on creating a culture of originality in ideas and thoughts while fostering a space for pitching in ideas. Read this book by Adam Grant to learn how to create allies without being silenced and, of course, rejecting conformity and getting too comfortable in groupthink.

Another reason to read it? Virgin founder Sir Richard Branson has recommended Adam Grant’s ‘Originals: How Non-Conformists Move the World’ as a must-read. So, chances are, it has already earned its place on the shelf among the best marketing books.

What are your thoughts on the different marketing strategies discussed in these books? Do share in the comment section below.