I saw a street trader …

I saw a street trader struggling to sell his items on a West African road. My mind then flicked to other shopping scenes I had seen on the high street shops of Europe, the gold souk markets of Dubai and in the vast underground shopping malls of Montreal. There were similarities with all these traders as they were all just trying to get by.

Then the realisation hit me that though a familiar concept, business all over the world was really and truly very jungle-like in many respects. The reflections and realisation brought about the burning desire to write this book about the tough business jungle and the laws that guide it.
David Oludotun Fasanya, Author  – ‘The Way of The Junglepreneur’