Next there is the need to know how majority of the people in the city or country earn their own income. It is also important to know what the people in that city and country spend their money on, how do they spend it, when do they spend it and their purchasing power. In doing this it is important to identify the people’s needs and wants. An example of this is that people in developed countries are known to spend a great deal of their income on consumer goods, technology, holidays and tourism.
On the other hand people in developing countries spend a great deal of their income on providing their own private services like personal power generators sets, water, health etc. Some people in other countries may spend a great deal on education, research and development. It varies from city to city and the Junglepreneur needs to be aware of what goes in the terrain of operation.