Adjusting in a foreign country has its own challenges and they seem even harder when you are an expatriate (expat) worker starting your own venture. However, being an expat-entrepreneur has its own silver lining. Their experiences do give them an edge over others. Here are 3...

In 2020, the number of people using social media stood at roughly 3.6 billion, as per data by Statista. Facebook currently has about 2.45 billion monthly active users. Its acquisition, Instagram, is also not far behind, with one billion monthly active users. This goes without saying...

David Ogilvy, the advertising tycoon, forever changed how advertising was done when, in the 50s, he said, β€œThe consumer is not a moron; she is your wife.” The iconic quote demanded that advertisers stopped trying to assume that their customers were stupid. Rather, they were...

Every business appreciates loyal customers – those who regularly visit your store or order from you. However, if you want your business to grow, new customers are a must – and lead generation facilitates this. What is lead generation? Lead generation is the inception of a potential...