TV, internet, mobile, radio and other media have opened doors for brands to enter consumers’ lives in real time – up to the point that they become fed up of all the promotional emails, sponsored content, influencer promotions, and YouTube ads. As a business why would...
Adjusting in a foreign country has its own challenges and they seem even harder when you are an expatriate (expat) worker starting your own venture. However, being an expat-entrepreneur has its own silver lining. Their experiences do give them an edge over others. Here are 3...
In 2020, the number of people using social media stood at roughly 3.6 billion, as per data by Statista. Facebook currently has about 2.45 billion monthly active users. Its acquisition, Instagram, is also not far behind, with one billion monthly active users. This goes without saying...
David Ogilvy, the advertising tycoon, forever changed how advertising was done when, in the 50s, he said, “The consumer is not a moron; she is your wife.” The iconic quote demanded that advertisers stopped trying to assume that their customers were stupid. Rather, they were...
Social media is powerful. Be it Facebook, Instagram, or Twitter, the best way to generate buzz around your business is to harness these platforms. However, most businesses miss an important piece in their social media puzzle – LinkedIn. Getting a grip on B2B marketing for...
The Microbiz Magazine reports that 672,890 new start-ups were incorporated in the UK in the tax year ending April 2019. This boils down to nearly 1,850 new start-ups daily or 76.8 every hour. That’s more than 1 new company every minute! In such a crowded...
Are you an entrepreneur wondering if your business could do better by hiring a marketing agency? Do you think it's about time that you stop your individual efforts and let experts take over your branding and promotional tasks for you? Here are 5 signs to know...
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