The marketplace is very important in making money and it will be necessary for the Junglepreneur to visit the market places in their terrain. This is to closely observe what is going on and directly interact with the people involved. The market places are anywhere where the business and trade governance of the terrain is being conducted.
Marketplaces could be local markets, technology clusters, shopping malls, business districts, retail centers, large office complexes, government establishments, city centres, transportation hubs etc.
Visiting the market place enables one to have a feel of what the businesses in that terrain are all about. It gives the Junglepreneur the opportunity to put a finger on the pulse of commerce for that terrain. Interacting directly with the marketplace lets you know what goods or services are being traded, how and when and also who the people involved are.