Talking about business, whatever its nature is, you must take very efficient steps on how to manage and eliminate those risks. This is the realm of risk management which plays an important role in making your newly established organization run efficiently. This article will offer...

A lack of business vision can cause an organization to flounder in many ways without even recognizing it. This article will discuss how a lack of vision can affect a business in three areas possibly in the short-term and almost certainly in the long term. Marketing One...

TV, internet, mobile, radio and other media have opened doors for brands to enter consumers’ lives in real time – up to the point that they become fed up of all the promotional emails, sponsored content, influencer promotions, and YouTube ads. As a business why would...

Adjusting in a foreign country has its own challenges and they seem even harder when you are an expatriate (expat) worker starting your own venture. However, being an expat-entrepreneur has its own silver lining. Their experiences do give them an edge over others. Here are 3...

In 2020, the number of people using social media stood at roughly 3.6 billion, as per data by Statista. Facebook currently has about 2.45 billion monthly active users. Its acquisition, Instagram, is also not far behind, with one billion monthly active users. This goes without saying...

David Ogilvy, the advertising tycoon, forever changed how advertising was done when, in the 50s, he said, “The consumer is not a moron; she is your wife.” The iconic quote demanded that advertisers stopped trying to assume that their customers were stupid. Rather, they were...

Getting a business off the ground is not easy, and being seen and heard in a sea of competitors is even harder. On top of it, finding the right marketing strategy that aligns with your business growth is challenging. But we must do what we must! Marketing,...

Social media is powerful. Be it Facebook, Instagram, or Twitter, the best way to generate buzz around your business is to harness these platforms. However, most businesses miss an important piece in their social media puzzle – LinkedIn. Getting a grip on B2B marketing for...

The Microbiz Magazine reports that 672,890 new start-ups were incorporated in the UK in the tax year ending April 2019. This boils down to nearly 1,850 new start-ups daily or 76.8 every hour. That’s more than 1 new company every minute! In such a crowded...

Every business appreciates loyal customers – those who regularly visit your store or order from you. However, if you want your business to grow, new customers are a must – and lead generation facilitates this. What is lead generation? Lead generation is the inception of a potential...

A study by Business Insider shows that affiliate programs account for around 15 to 30% of online sales. In fact, Statista reports that in 2019,  US businesses spent over 6.4 billion dollars on affiliate marketing and this figure is projected to hit a spend of...

A brand and its reputation are two faces of the same picture. Wherever a brand goes, its reputation follows. This is why international marketing can be challenging or even daunting at times, particularly if marketing critics choose to focus on a failed campaign, disappointing strategy,...