The Idea or Vision
A business venture or project requires an idea or vision that it will be based on. Lucius Annaeus Seneca, the acclaimed playwright, orator, and philosopher of the old Roman Empire once said ‘If one does not know to which port one is sailing, no wind is favourable’. So vision is necessary for knowing the end state of the business right from the beginning as tough terrains require visionary foresight.
James Dyson celebrated British inventor and Billionaire founder of the Dyson Company says ‘It is impossible to get ideas from a blank notebook… The best ideas come when you are doing something that is more difficult than it should be, harness that frustration to create a new better way of doing it’. So in fashioning out a vision or idea, think about them very carefully and then choose a few options. Within the options, never settle for ill-advised ideas, and getting good ideas requires being open minded and objective.
Personal paradigms need to be reassessed to check for how affects how you will see any new idea. Ideas are also about the right implementation so weakness or laziness regarding implementation should be avoided.