Tough Terrains
The jungle has plenty of prey and also loads of predators. The jungle can be noisy yet quiet, the jungle can be very beautiful and yet ugly. It can be very rewarding yet very frustrating and it can be quite exacting and yet very fulfilling. All is not often as it appears to be in the jungle and a nice innocent looking spot could be have hidden within it very real and present danger.
A tough business terrain is very much like a jungle and it is a paradox. Tough business terrains consists of people, institutions, organizations, products, services, governments, currency, information, and resources. A tough business terrain can also be exacting and at the same time rewarding, it can sometimes be frustrating and then exhilarating. It can most times be crushingly ruthless and then also merciful.
