MARKETING
I saw a street trader …
I saw a street trader struggling to sell his items on a West African road. My mind then flicked to other shopping scenes I had
Know The Marketplace
The marketplace is very important in making money and it will be necessary for the Junglepreneur to visit the market places in their terrain. This
China’s Black Monday – Handling ‘Classic Herd Behavior’
Notable American economist and former Assistant Secretary of the Treasury Edgar R. Fiedler once said, “The herd instinct among forecasters makes sheep look like independent
Valuing Your Own Time
Concerning the value of time, it was Jim Rohn the internationally acclaimed public speaker and business mentor that said “Time is more valuable than money.
Tips for On-ground Business Marketing
TV, internet, mobile, radio and other media have opened doors for brands to enter consumers’ lives in real time – up to the point that
3 Reasons Why Expats are Great Entrepreneurs
Adjusting in a foreign country has its own challenges and they seem even harder when you are an expatriate (expat) worker starting your own venture.
3 Successful Social Media Campaigns You Can Learn From
In 2020, the number of people using social media stood at roughly 3.6 billion, as per data by Statista. Facebook currently has about 2.45 billion
How Content Enhances SEO Marketing
David Ogilvy, the advertising tycoon, forever changed how advertising was done when, in the 50s, he said, “The consumer is not a moron; she is
Business Growth Strategies in Marketing
Getting a business off the ground is not easy, and being seen and heard in a sea of competitors is even harder. On top of
Mastering B2B Marketing for LinkedIn
Social media is powerful. Be it Facebook, Instagram, or Twitter, the best way to generate buzz around your business is to harness these platforms. However,
Why Your Business Needs a Growth Marketing Agency?
The Microbiz Magazine reports that 672,890 new start-ups were incorporated in the UK in the tax year ending April 2019. This boils down to nearly
5 Must-try Marketing Strategies in 2020
Modern-day buyers are savvy and particular. In order to keep up with them, companies are reinventing their marketing strategies. The traditional marketing antics are obsolete,
Content Management System
Content management systems (CMS) are software applications that are used for creating, editing, organizing, and publishing content on digital channels. Everyone can leverage the CMS
5 Signs You Need A Marketing Agency to Take Over Your Promotions
Are you an entrepreneur wondering if your business could do better by hiring a marketing agency? Do you think it’s about time that you stop
5 Tips for Your Next Email Marketing Campaign
How many emails do you delete every day without reading? Well, if you’re not too careful, your customers will do the same to your business
3 Lead Generation Tips for Small Businesses
Every business appreciates loyal customers – those who regularly visit your store or order from you. However, if you want your business to grow, new
How does Affiliate Marketing affect Business Growth?
A study by Business Insider shows that affiliate programs account for around 15 to 30% of online sales. In fact, Statista reports that in 2019,
Local Marketing or Global Marketing – Why not GLOCAL?
A brand and its reputation are two faces of the same picture. Wherever a brand goes, its reputation follows. This is why international marketing can
The Core Principles of Marketing
Renowned marketing thought leader Philip Kotler laid out the marketing mix of Product, Price, Place, and Promotion as the four core principles of marketing. All